Facebook is the biggest social media network which makes it a great platform for advertisements. Any e-commerce website singapore can benefit from properly-targeted ads on Facebook. If you are still not running Facebook ads now, you might be missing on many opportunities to make money. When running ads on Facebook, the tips below can help you come up with the best strategies:
Use Ads that Let you Use Multiple Products
These ads let you showcase many products at the same time. This strategy can help you boost conversions since customers who are seeking more products on the may click on it. Also, you can use multi-product ads for showcasing your product’s different features. Plus, it gives customers more options to choose from.
Use Video Ads if Possible
It’s important to know that Facebook prioritise video content. Thus, your ads would have more chances of showing in the feed of your target audience if you use video. This makes sense since people are more likely to stop and watch a video than look at photos of products. Just make sure to use correctly-formatted videos that showcase your products in action or show its best features.
Boost a Previous Post
This is a great way to boost an ad that has been proven to give positive results for your business in the past. This reduces the risks you are running. Also, this feature lets you promote to people who have already liked your page or to a new audience. This feature nearly guarantees that you get results through it.
Consumers love discounts and those who might not be actively searching for your product may end up buying it because of the discount you offer. Think about creating an ad that highlights the discount. Facebook ads have the Offers feature that can reduce the gap between the discount offer and the actual sale where you can lose customers. They should be able to take advantage of your offer while they are on your Facebook page.
Run Campaigns to Re-Target your Customers
The majority of possible customers leave their cart without completing their purchase. However, many of them may decide later to come back and make a purchase. To make sure you don’t miss this opportunity, run campaigns to re-target them. This should give you at least 20% of those abandoning customers to come back. You can run these campaigns together with discounts, coupons, and other attractive offers.