Click through rate (CTR) is an online marketing metric that provides businesses with an idea of how effective their online ads are. Just like other business, you want to aim for an above-average click through rate to maximise your spend for digital marketing services in singapore. To increase your CTRs, you must determine what works for your brand and target audience. Keep reading to know how to improve your CTRs across your paid ad campaigns:
Take the Time to Get to Know your Audience
You want your business to increase its traffic, especially on paid ad campaigns. But, you must ensure the traffic from Google Ads campaigns is the right one. This makes it important to understand your audience before you develop paid ad campaigns. Aside from knowing their age, location, gender, and other demographic information, you must know how to reach out to them, what they search on Google, the kind of websites they visit and the kind of information they need.
Use Specific Keywords
While your ad copy does not have to be well-written and compelling, it will only matter with the right keywords. Keywords help in making sure your business reaches the right audience with your ads, letting you improve performance and get the most out of our advertising expense. Focus on using long-tail keywords by adding more descriptors to bring in more targeted audiences with your ads.
Use a Compelling and Relevant Ad Copy
Internet users usually click on ads because they find them compelling and relevant. Almost all ads that boast a high average CTR excels in sending your message to your audience. Also, it offers some type of value to the user. In case you are experiencing a lower CTR than expected, revise your ad copy to improve performance.
Add a Strong Call-to-Action
A strong call-to-action in your ad copy can work effectively for your CTR. You will want to let your users know what to do next after viewing your ad. At the same time, you are guiding them on the path to conversion. Also, the search engine giant recommends the use of a strong call-to-action so that users will have another reason to click.
Test Out Things
Testing will help you determine what ad has the best performance. It will help in isolating the elements of your paid ads that are working. This way, you can re-create them in future ad campaigns to get the best results.