For any business that wants to be found online, using high-quality content is the key to their success. Content demonstrates that you know exactly what you are doing. When customers look for the answer to their question that’s relevant to your products, services, or wider industry, your site could show up for this enquiry first. Content creation is about giving helpful or interesting information to the people in your database who might share such information with others. With the right content, your brand could be first to which people to turn for expertise. High-quality content leads to high-quality leads.
What’s Good Content
Good content answers questions people may ask. It should be relevant to your customers, their industry, and location. It should be regularly updated to rank better in searches and expand your knowledge base. An engaging content will make people read it. Make sure to offer your customers unique and useful information without too much waffle. Also, make sure to give useful calls to action so people know what to do and keep them in the loop with your new offerings when they land on your site. Giving customers this kind of content will give you a competitive edge in terms of lead generation.
Why Content is King
Content helps you interact with your audience. It can turn possible customers into rabid fans when they like what your content says. As you long as you want a strong online presence, you need content to thrive and survive, especially as it is the backbone of search engine optimisation. Advertising agencies in singapore know why content is king.
How to Write Great Content
These days, your website can be more appealing and rank better in search engine results pages if it has much information as possible. When writing content, research what your target audience is searching for to tailor your message to this. Then, build a storyline or narrative that shapes your brand according to the topics you are making content for. This guarantees the content flows and works together in a smooth way.
How to Create a Story Line
It’s important for your storyline to incorporate what your brand stands for and believes in. It should feature your strengths and address the issue your customers are looking to get answered. A good storyline will form the basis of your successful search engine optimisation strategy. Make sure to keep the storyline fresh, relatable, and useful. Well-written content will give your organisation endless opportunities to reach customers and prospects.
Facebook is the biggest social media network which makes it a great platform for advertisements. Any e-commerce website singapore can benefit from properly-targeted ads on Facebook. If you are still not running Facebook ads now, you might be missing on many opportunities to make money. When running ads on Facebook, the tips below can help you come up with the best strategies:
Use Ads that Let you Use Multiple Products
These ads let you showcase many products at the same time. This strategy can help you boost conversions since customers who are seeking more products on the may click on it. Also, you can use multi-product ads for showcasing your product’s different features. Plus, it gives customers more options to choose from.
Use Video Ads if Possible
It’s important to know that Facebook prioritise video content. Thus, your ads would have more chances of showing in the feed of your target audience if you use video. This makes sense since people are more likely to stop and watch a video than look at photos of products. Just make sure to use correctly-formatted videos that showcase your products in action or show its best features.
Boost a Previous Post
This is a great way to boost an ad that has been proven to give positive results for your business in the past. This reduces the risks you are running. Also, this feature lets you promote to people who have already liked your page or to a new audience. This feature nearly guarantees that you get results through it.
Consumers love discounts and those who might not be actively searching for your product may end up buying it because of the discount you offer. Think about creating an ad that highlights the discount. Facebook ads have the Offers feature that can reduce the gap between the discount offer and the actual sale where you can lose customers. They should be able to take advantage of your offer while they are on your Facebook page.
Run Campaigns to Re-Target your Customers
The majority of possible customers leave their cart without completing their purchase. However, many of them may decide later to come back and make a purchase. To make sure you don’t miss this opportunity, run campaigns to re-target them. This should give you at least 20% of those abandoning customers to come back. You can run these campaigns together with discounts, coupons, and other attractive offers.
Click through rate (CTR) is an online marketing metric that provides businesses with an idea of how effective their online ads are. Just like other business, you want to aim for an above-average click through rate to maximise your spend for digital marketing services in singapore. To increase your CTRs, you must determine what works for your brand and target audience. Keep reading to know how to improve your CTRs across your paid ad campaigns:
Take the Time to Get to Know your Audience
You want your business to increase its traffic, especially on paid ad campaigns. But, you must ensure the traffic from Google Ads campaigns is the right one. This makes it important to understand your audience before you develop paid ad campaigns. Aside from knowing their age, location, gender, and other demographic information, you must know how to reach out to them, what they search on Google, the kind of websites they visit and the kind of information they need.
Use Specific Keywords
While your ad copy does not have to be well-written and compelling, it will only matter with the right keywords. Keywords help in making sure your business reaches the right audience with your ads, letting you improve performance and get the most out of our advertising expense. Focus on using long-tail keywords by adding more descriptors to bring in more targeted audiences with your ads.
Use a Compelling and Relevant Ad Copy
Internet users usually click on ads because they find them compelling and relevant. Almost all ads that boast a high average CTR excels in sending your message to your audience. Also, it offers some type of value to the user. In case you are experiencing a lower CTR than expected, revise your ad copy to improve performance.
Add a Strong Call-to-Action
A strong call-to-action in your ad copy can work effectively for your CTR. You will want to let your users know what to do next after viewing your ad. At the same time, you are guiding them on the path to conversion. Also, the search engine giant recommends the use of a strong call-to-action so that users will have another reason to click.
Test Out Things
Testing will help you determine what ad has the best performance. It will help in isolating the elements of your paid ads that are working. This way, you can re-create them in future ad campaigns to get the best results.